How do we setup and install Locally Landing Pages?

Locally Landing Pages (LLPs) spotlight select stores on a fully-hosted subdomain. Store pages launch from your store locator, and use a dedicated URL that can be used for marketing and promotion.

Subdomain Setup

Static site replication

Locally can recreate your site header/footer or you can provide a dynamic header/footer.

The replica will be close to your site, but it omits complex drop-down navigation elements, frequently changing content, and country-specific indicators.

Dynamic site replication
For a dynamic header/footer, we need a URL (or URLs - if you are supporting multiple locales/languages) with the following JSON based response format:

{
  "header" => ".... header HTML....",
  "footer" => "...footer HTML...",
  "js" => "... tags and/or inline code...",
  "css" => "...tags and/or inline code...",
}

The header and footer JSON elements should only include HTML pertaining to the header and footer with no extraneous elements.
The header and footer HTML should only include block or inline element types. It should not include tags like <head>, <body>, or <meta>, or inline Javascript.
The CSS rules and selectors should be namespaced so that styles only affect your header and footer and not the rest of the Locally Landing Pages.
The JS element may load 3rd party scripts, however you do not load the jQuery library as it will conflict with the jQuery library we already have installed.

Staging subdomain

Once the header/footer is available, Locally launch an initial subdomain staging site at: https://yourcompany.lcly.co. This site will not be indexable by search engines. This link becomes https://stores.yourcompany.com after activation.

Adding content

Each store page highlights:
Store name
Address
Phone
Hours of Operation
Storefront Image
Links to store-specific social media
Inventory

Typically, the store name, address, and phone number are loaded in with your dealer list to setup your store locator. You can edit your brand store info by following these instructions. Brand Stores : Add Locations

Hours of Operation: For your brand stores, you can enter them individually or send us a spreadsheet to bulk upload hours. Wholesalers need to enter their own hours.
Storefront Image: This is added at the store-level in your locally.com account. Load Your Locations > Select a store > click the Appearance Tab and upload an image in the Storefront Image field.
Social Media: each store can add their store-specific social channels. This is added at the store-level in your locally.com account. Each store's Facebook Page feed is highlighted in a standalone widget. If a store does not have a store-specific channel for a given social media, it links to the main company channel (if available).

Store feature blocks

Our store feature blocks let stores post content via an easy-to-use CMS from your locally.com account. Store Features can be permanent, or can be added and removed on an ongoing basis to feature ongoing promotions, in-store offerings, and more.

Most brands/retailers prefer to pre-populate Store Pages with at least one store feature per store during the onboarding process. Then, corporate staff or store-level staff can enhance their pages with more detail.

Inventory
We will need to onboard your stores to make sure all locations are showing inventory. Our activation team will work with your stores to get them connected.

Store reviews

Locally offers store reviews through PowerReviews, if you'd like that turned on. If you use a third party to track and aggregate store reviews for your locations, such as irevu.com, Locally can incorporate your store reviews, provided that your vendor is able to provide Locally with an embed code for each location.

Events

Stores can feature upcoming events using Locally's event display. Events are created within your locally.com account.

Store page URLs

You can override Locally's Store Page URLs with your preferred naming convention, like https://stores.yourbrand.com/city-brand-store. If you have a preferred naming convention, let us know.

Activation

Without existing subdomain

If Locally's landing pages will be the first subdomain existing at this address, you can setup your subdomain at any time during the onboarding process.

Locally will purchase an SSL certificate for your subdomain. We need an email from your site to send approvals to. It must be one of the following email addresses: [email protected], [email protected], [email protected], [email protected], or [email protected].
Create a new subdomain for your site: stores.yourbrand.com. Once the SSL certificate is in place, Locally will provide you with CNAME redirect instructions.

Completing Step 2 will make your subdomain "go live," but Locally will prevent search engine indexing until your official launch date, keeping your subdomain effectively private until that switch is flipped.

With existing subdomain

Locally will purchase an SSL certificate for your subdomain. We need an email from your site to send approvals to. It must be one of the following email addresses: [email protected], [email protected], [email protected], [email protected], or [email protected].
Locally will spider your existing subdomain. We will capture your existing Store Page URLs and write your new Store Pages to mimic these URLs (unless you've indicated that you are using this as an opportunity to change your URL naming convention). We will also setup 301 redirects to ensure the hand-off is seamless.

When Locally and your team complete the content and design review process, your subdomain is ready to be redirected. Locally will provide you an IP address. You'll need to change the DNS A record for your subdomain to the provided IP address on a day/time we coordinate. Locally will simultaneously update our own DNS, pushing your new Locally-powered subdomain live.

Tracking

You can add your Google Analytics ID to your Locally landing pages, so traffic moving through the stores.yourbrand.com subdomain is visible in your GA portal. To do this, provide locally with your GA ID and we will add it.